Affiliate Marketing, or revenue sharing, is a referral-based marketing strategy in which Merchants pay Affiliates commissions for referring business to the Merchant's website. Merchants do not pay for advertising with their Affiliates until a sale occurs. They only pay a small commission to referring Affiliates for resulting sales.
Since the referring website (the "Affiliate") has a direct incentive to send customers to the merchant, they tend to market their Merchant's products or services more aggressively than in other scenarios, such as a prepaid banner advertisement campaign. In fact, affiliates are becoming well known and well respected for their effective marketing ability.
The Modular Merchant Affiliate Marketing module adds many capabilities to your Modular Merchant Marketplace: the ability to track affiliate-generated website traffic and sales, keep in touch with your Affiliates, make and track payments to your Affiliates, and more. What’s more, the Affiliate Marketing module integrates seamlessly with your existing product catalog.
When an Affiliate registers with you they create an Affiliate account, complete with an account login and password. They can use this to log in to a special Affiliate account area, where they can sign up to market your store's products, track their traffic and sales, track their lifetime earnings, read the latest affiliate news you’ve written, etc.
These articles describe the tools available to you and your account Administrators for setting up and maintaining your Affiliate Marketing module. It is our hope that this module helps to increase traffic to your website, awareness of your products, and ultimately your online sales. Follow the links below to start learning about how you can put affiliates to work for you!