The End Date option is used by events created with the Event Engine Editor.
The End Date option specifies what day (if any) after which an event will expire.
The End Date option has the following settings:
Never expires
Expires on... Month Day Year
example
If an event's end date is set to Jan 19 2038 then the event will remain in effect until 11:59 pm on January 19th, 2038. The sale lasts until the very end of the day specified as the "End Date".
With this in mind, if the sale should not persist through the day of the 19th, and instead the last full day the event should be the 18th, then the event's end date should be changed to Jan 18 2038.
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